Master Google Analytics 4 Reports and GTM Basics in 2025
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We learn to install Google Analytics and Google Tag Manager on a website and tailor the data in google analytics as needed by your business.
For the assignment, we have a project in which you install a website, the files for which are shared in this course, connect with google analytics and tag manager and we together attempt the customization activities. You don’t have to do any coding whatsoever.
What you’ll learn
- Use Google Analytics 4 (latest version) reports for businesses
- Understand how to tailor the Google Analytics 4 account to fit custom business needs
- Understand the power of enhanced custom reports in Google Analytics 4
- Learn the basics of Google Data Studio
- Learn the art of modeling data and making it available in GA4 for any website
- Learn the basics of enhanced ecommerce data implementation
Course content
1515 sections • 90 lectures • Total duration 13 h 7 min
Let's Begin
Analysis: Traffic Volume
Analysis: Traffic Relevance
Analysis: How Google Analytics 4 Works
Analysis: Traffic Engagement
Analysis: Traffic Sustainability
Analysis: Meaningful Traffic
Planning: Data Modeling Concepts with GA4
Customization: Custom Reports and Data Studio Introduction
Implementation: Project Details and Setup
Implementation: Google Analytics 4 with Tag Manager
Implementation: User Behavior Data Designing Opportunities in Google Analytics 4
Implementation: Ecommerce/Monetization Reports - How it Works
Lets Close
Additional