Mastering Google Analytics, AdWords, and SEO

Welcome to the comprehensive course on mastering Google Analytics, AdWords, and SEO! This course is meticulously designed to equip you with the essential skills and knowledge needed to excel in the field of digital marketing and analytics. Whether you’re a beginner or an experienced marketer looking to refine your skills, this course covers a wide range of topics that will help you understand, implement, and optimize digital marketing strategies effectively.
What you’ll learn
- How to navigate and utilize the Google Analytics interface effectively.
- The process of setting up and configuring Google Analytics accounts.
- Techniques for implementing and managing tracking codes on websites and mobile apps.
- Methods for generating and interpreting various types of reports within Google Analytics.
- Best practices for setting and tracking goals to measure key performance indicators.
- Strategies for optimizing Google AdWords campaigns for better performance.
- Techniques for conducting keyword research and selecting the best keywords for campaigns.
- Understanding and applying SEO techniques to improve website rankings on search engines.
- The importance of content marketing tools and how to use them for effective digital marketing.
- Advanced strategies for using Google Charts and Google Maps for data visualization and location-based analysis.
Course content
1414 sections • 405 lectures • Total duration 48 h 58 min